E-commerce in China

England Pie is a registered Trademark in Hong Kong under SCG Group Limited which is one of Sealand’s subsidiaries. SCG Group aims to source different niche European beauty brands and introduce to China.  Products will be launched in online store (Tmall HK, Tmall International, England Pie WeChat e-commerce, England Pie e-commerce) and offline stores, creating a niche multi-brand beauty store positioning based on quality. Taking advantage as a London Listed Company, Sealand group gains trust from overseas’ brands. With the practical and unique experience, Sealand could help the overseas’ brands to launch in Chinese e-commerce market more efficiently with a lower cost.

England Pie online shop and Tmall shop has been launched on May 2021.
Visit England Pie online shop or Tmall shop (only available on mobile) for more.

As of July 20, 2021, SCG Group Limited is the sole distributor in China, Hong Kong and Macau of the brands shown below and more brands to expect in 2021.

HH Simonsen
A high-quality Denmark professional hair brand selling over the world.

A luxury fragrance brand selling at Fortnum & Mason, Harrods and Harvey Nichols.

INARI Arctic Beauty
A luxury skincare brand founded in Finland which is using wild arctic nature.

A innovative British tailoring and modern menswear, England Pie focus on their fragrance line.

Carter Beauty by Marissa Carter
A cruelty free and vegan cosmetics brand founded by Marissa Carter

Heath London
A new range of skincare and grooming solutions inspired by the Urban Natural Lifestyle. Think modern, pioneering formulations that deliver results fast and without fuss.